History of the brands

History of the brands

The true story of Orion watches

Orion
First producing inexpensive watches, then beautiful precision watches, the Orion factory suffered during the crisis of the 1930s and disappeared in the early 1940s. The brand was then taken over by the Welta company.
History of the brands

The true story of Invar watches

Invar
Achille Hirsch created a number of businesses in La Chaux-de-Fonds. The Compagnie des Montres Invar was intended to produce precision watches with their own calibers. The Invar brand was subsequently used by Achille Hirsch's sons, and the company ceased to exist in 1992.
History of the brands

The true story of Recta watches

Recta
A curious destiny for this Biel-based manufacturer, founded in 1897 and best known today for its superb compasses, which are used the world over.
History of the brands

The true story of Rila watches

Rila
Rila is one of the many factories created by the Choffat family in Tramelan. Active until the "quartz crisis", it subsequently merged with the Dulux factory.
History of the brands

The true story of Ulysse Nardin

Ulysse Nardin
“The House currently has a selection of chronometers in Geneva whose average variation is less than 0.4 sec. per day." Ulysse Nardin advertisement, 1877
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