The true story of Swiss watchmaking

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History of the brands

The True Story of Choisi Watches

Choisi

Founded in Geneva in 1929, Choisi has had an eventful history and has moved several times. The company has weathered several crises and still exists today.

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History of the brands

The true story of Gigandet watches

Gigandet

Charles Gigandet is a general manufacturer based in Tramelan who produced numerous chronographs in the 1970s, as well as watches that competed with Swatch. He is also known for supplying chronographs to the American manufacturer Wakmann.

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History of the brands

The true story of Delbana watches

Delbana

This generalist manufacturer from Grenchen is best known for its attractive movable-dial watches from the 1950s. During the "quartz crisis", the brand was transferred to the Wega factory.

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