The true story of Swiss watchmaking

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History of the brands

The True Story of Choisi Watches

Choisi

Founded in Geneva in 1929, Choisi has had an eventful history and has moved several times. The company has weathered several crises and still exists today.

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History of the brands

The True Story of Marvin Watches

Marvin

This beautiful Swiss manufacturer, which was particularly creative from the 1930s to the 1950s, experienced difficult times at the end of the 20th century. It still exists today.

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History of the brands

The true story of Sportex Watches

Sportex

This "small" manufacturer of chronographs and counters had a rather original destiny: it was in a way bought twice by the same company!

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