The true story of Swiss watchmaking

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History of the brands

The True Story of Choisi Watches

Choisi

Founded in Geneva in 1929, Choisi has had an eventful history and has moved several times. The company has weathered several crises and still exists today.

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History of the brands

The true story of Etna watches

Etna

Manufacture d'Horlogerie Etna took the rather successful gamble of producing simple watches in Geneva, the city of luxury watches. The company disappeared with the quartz crisis.

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History of the brands

Paul Ditisheim, Swiss entrepreneur

Paul Ditisheim

Paul Ditisheim was an illustrious watchmaker who dominated Swiss chronometry in the early 20th century. His life and work have been widely published, but little has been written about the companies he founded in Switzerland, and the links with the Solvil factory that later used his name.

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