History of the brands

The true story of Onsa watches

Onsa

This Longeau-based manufacturer is renowned for the quality of its diving watches. It was acquired by Fortis in 1972.

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History of the brands

The true story of Aubry Frères, Ciny watches

Ciny

A medium-sized watch manufacturer, Aubry Frères played an important role in the 1970s, crossing paths with companies such as West End, Dogma, Ernest Borel and Doxa.

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History of the brands

The true story of Sultana watches

Sultana

For many years, Compagnie des montres Sultana was managed by the Schwarz family of La Chaux-de-Fonds. In 1973 the company merged with Le Phare SA, also owned by members of the Schwarz family.

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History of the brands

The true story of Eigeldinger watches

Eigeldinger

André Eigeldinger created one of the first factories in La Chaux-de-Fonds to focus exclusively on wristwatches. But lacking a strong brand, the company disappeared in 1963.

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History of the brands

The true story of The Rode Watch Co, Fabrique Avia

Rode Watch

This American-Swiss manufacturer from the very early 20th century produced high quality watches, and created the Avia brand, taken over much later by Degoumois & Cie.

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