The true story of Swiss watchmaking

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History of the brands

The true story of Elida watches

Elida

This discreet Fleurier-based manufacturer struggled to differentiate itself in the 1950s and disappeared in the 1960s.

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History of the brands

The true story of Sultana watches

Sultana

For many years, Compagnie des montres Sultana was managed by the Schwarz family of La Chaux-de-Fonds. In 1973 the company merged with Le Phare SA, also owned by members of the Schwarz family.

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History of the brands

The true story of Cortébert watches

Cortébert

Today, Cortébert is no more than the name of a small Swiss village between St Imier and Bienne. Yet it was also the name of one of Switzerland's oldest watchmaking factories, producing watches for almost two centuries.

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