The true story of Swiss watchmaking

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History of the brands

The true story of Spera watches

Spera

Founded in 1919, this discreet Tramelan watchmaking factory was one of the many companies to fall victim to the quartz crisis, disappearing in 1993.

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History of the brands

The true story of The Rode Watch Co, Fabrique Avia

Rode Watch

This American-Swiss manufacturer from the very early 20th century produced high quality watches, and created the Avia brand, taken over much later by Degoumois & Cie.

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History of the brands

The true story of Cortébert watches

Cortébert

Today, Cortébert is no more than the name of a small Swiss village between St Imier and Bienne. Yet it was also the name of one of Switzerland's oldest watchmaking factories, producing watches for almost two centuries.

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