The true story of Swiss watchmaking

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History of the brands

The true story of Spera watches

Spera

Founded in 1919, this discreet Tramelan watchmaking factory was one of the many companies to fall victim to the quartz crisis, disappearing in 1993.

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History of the brands

The true story of Pronto watches

Pronto

Unusually, for over a century, Pronto watches were run by the same family, from the company's creation in 1890, to its demise in 2000.

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History of the brands

The true story of Invicta watches

Invicta

A major company of the 20th century, Invicta and its subsidiary Invicta-Seeland have created remarkable models that are much sought-after today.

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History of the brands

The true story of Béguelin & Co, DAMAS watches

Damas

The DAMAS brand was created by Tramelan Watch in Tramelan, but it was the Béguelin & Co. factory that kept it alive for almost 50 years.

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