History of the brands

The True Story of Mildia Watches

Mildia

This general-purpose manufacturer based in La Chaux-de-Fonds has a long history dating back to 1876. It was very active in the 1950s and 1960s before being acquired by Schwarz-Etienne, which did not use the brand name.

View

History of the brands

The true story of Gigandet watches

Gigandet

Charles Gigandet is a general manufacturer based in Tramelan who produced numerous chronographs in the 1970s, as well as watches that competed with Swatch. He is also known for supplying chronographs to the American manufacturer Wakmann.

View

History of the brands

The true story of Georges Gay and Desotos chronographs

Desotos

Founded in the 1950s, Desotos was a major manufacturer of chronographs until the late 1980s.

View

History of the brands

The true story of Solvil and Titus

Solvil et Titus

Solvil et Titus is often criticized for using the name of famous timekeeper Paul Ditisheim without authorization. On closer examination, the company, while lacking the genius of the man who lent them his name, has nevertheless respected what made it famous: chronometers and jewelry watches.

View