History of the brands

The True Story of the A. Douard Factory

Douard

Amédée Douard was one of the first in Switzerland to mass-produce wristwatches. He also designed a remarkable chronograph. Nisus took over in 1942.

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History of the brands

The true story of Driva watches

Driva

This La Chaux-de-Fonds-based watchmaker made a name for itself in 1937 with the launch of the first mass-produced repeater wristwatch, and in the 1970s with "concept-watches" that were far ahead of their time.

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History of the brands

The true story of the Electa watch factory

Electa

Of American origin, which is unusual for a watch manufacturer in Switzerland, Fabrique Electa began its life in Geneva and then moved to La Chaux-de-Fonds, which is also unusual in this direction!

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History of the brands

The true story of The Rode Watch Co, Fabrique Avia

Rode Watch

This American-Swiss manufacturer from the very early 20th century produced high quality watches, and created the Avia brand, taken over much later by Degoumois & Cie.

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