History of the brands

The true story of Postala watches
History of the brands

The true story of Postala watches

Postala
No fewer than 10 companies in succession carried the Postala trademark. It was finally discontinued after its transfer to the Telda factory in the late 1950s.
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The true story of Invar watches
History of the brands

The true story of Invar watches

Invar
Achille Hirsch created a number of businesses in La Chaux-de-Fonds. The Compagnie des Montres Invar was intended to produce precision watches with their own calibers. The Invar brand was subsequently used by Achille Hirsch's sons, and the company ceased to exist in 1992.
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The true story of Repco watches
History of the brands

The true story of Repco watches

Repco
Founded by Pierre Nicolet, this Tramelan factory has remained faithful to mechanical watches and has not withstood the "quartz crisis".
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The true story of Driva watches
History of the brands

The true story of Driva watches

Driva
This La Chaux-de-Fonds-based watchmaker made a name for itself in 1937 with the launch of the first mass-produced repeater wristwatch, and in the 1970s with "concept-watches" that were far ahead of their time.
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The true story of Universal Genève. Part two: chronographs
History of the brands

The true story of Universal Genève. Part two: chronographs

Universal Genève
The first Universal pocket chronographs were usually fitted with Le Phare calibers, the famous Le Locle manufacturer that supplied many other companies. Gradually, Martel calibers came into use, particularly for wrist chronographs, but Jeanneret-Lémania calibers were also available. 
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