History of the brands

The True Story of Continental Watches

Continental

The Continental brand has existed since the 19th century and has been used by several watchmaking companies. However, the Continental company itself was founded in 1953 to produce affordable Roskopf watches. After several changes in ownership, the company is still in business in Möhlin, near Basel.

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History of the brands

The true story of Driva watches

Driva

This La Chaux-de-Fonds-based watchmaker made a name for itself in 1937 with the launch of the first mass-produced repeater wristwatch, and in the 1970s with "concept-watches" that were far ahead of their time.

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History of the brands

The true story of The Rode Watch Co, Fabrique Avia

Rode Watch

This American-Swiss manufacturer from the very early 20th century produced high quality watches, and created the Avia brand, taken over much later by Degoumois & Cie.

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History of the brands

The true story of Leonidas watches

Leonidas

A major player in Swiss chronographs and counters in the 20th century, Léonidas is known today only to a handful of collectors and vintage watch enthusiasts.

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