History of the brands

The true story of Driva watches

Driva

This La Chaux-de-Fonds-based watchmaker made a name for itself in 1937 with the launch of the first mass-produced repeater wristwatch, and in the 1970s with "concept-watches" that were far ahead of their time.

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History of the brands

The true story of Nathan Weil, Casy watches

Nathan Weil

Forgotten today, the factory founded by Nathan Weil was nonetheless particularly innovative: we owe it one of the first wrist chronographs, the first luminescent dials, a modular repeater and even a talking clock!

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History of the brands

The true story of The Rode Watch Co, Fabrique Avia

Rode Watch

This American-Swiss manufacturer from the very early 20th century produced high quality watches, and created the Avia brand, taken over much later by Degoumois & Cie.

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History of the brands

The true story of Nicolet Watch

Nicolet Watch

There are many Nicolet watchmakers in the Tramelan region. In this case, it's Charles, the founder of an innovative company specializing in chronographs.

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