History of the brands

The true story of Driva watches

Driva

This La Chaux-de-Fonds-based watchmaker made a name for itself in 1937 with the launch of the first mass-produced repeater wristwatch, and in the 1970s with "concept-watches" that were far ahead of their time.

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History of the brands

The true story of The Rode Watch Co, Fabrique Avia

Rode Watch

This American-Swiss manufacturer from the very early 20th century produced high quality watches, and created the Avia brand, taken over much later by Degoumois & Cie.

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History of the brands

The true story of SILVANA watches

Silvana

Silvana was originally a brand of the ARSA factory in Tramelan, registered in 1921. It became an independent company in 1923.

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History of the brands

The true story of Wyler watches

Wyler

Wyler watches were made famous by the use of the famous Incaflex balance wheel. But Wyler's history is not limited to this original shock absorber: the company created many interesting models, was a pioneer in automatic watches and sports sponsorship, and the Wyler family even ran another Swiss brand: Liema.

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