History of the brands

The true story of Repco watches

Repco

Founded by Pierre Nicolet, this Tramelan factory has remained faithful to mechanical watches and has not withstood the "quartz crisis".

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History of the brands

The true story of Lanco and the Société d'Horlogerie de Langendorf

Lanco

The Société d'Horlogerie de Langendorf, the birthplace of the Lanco brand, was once Switzerland's most important watch manufacturer. It no longer exists, and its eventful history is difficult to reconstruct.

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History of the brands

The true story of Fortis watches

Fortis

A pioneer of the automatic watch, Walter Vogt built Fortis into a watchmaking company that was always at the cutting edge of technological innovation. The company's complex history continues to this day.

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History of the brands

The true story of Eigeldinger watches

Eigeldinger

André Eigeldinger created one of the first factories in La Chaux-de-Fonds to focus exclusively on wristwatches. But lacking a strong brand, the company disappeared in 1963.

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History of the brands

The true story of The Rode Watch Co, Fabrique Avia

Rode Watch

This American-Swiss manufacturer from the very early 20th century produced high quality watches, and created the Avia brand, taken over much later by Degoumois & Cie.

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