History of the brands

History of the brands

The true story of Société Horlogère Reconvilier

Reconvilier
Reconvilier watches suffered a double whammy: little appreciated during their existence because they were fitted with Roskopf calibers, and wiped out when American and then Asian quartz watches reached such low prices that the entire Swiss Roskopf watch industry disappeared.
History of the brands

The true story of Election watches

Election
This fine manufacture in La Chaux-de-Fonds almost disappeared in the 1930s. After recovering, it didn't survive the quartz crisis. It was behind the famous Incabloc shock absorber.
History of the brands

The true story of Rila watches

Rila
Rila is one of the many factories created by the Choffat family in Tramelan. Active until the "quartz crisis", it subsequently merged with the Dulux factory.
History of the brands

The true story of the Electa watch factory

Electa
Of American origin, which is unusual for a watch manufacturer in Switzerland, Fabrique Electa began its life in Geneva and then moved to La Chaux-de-Fonds, which is also unusual in this direction!
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