The true story of Swiss watchmaking

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History of the brands

The true story of the Manufacture Havila

Havila

This Tramelan-based manufacturer produced remarkable calibers for pocket watches in the early 20th century, but unfortunately disappeared during the crisis of the late 1920s.

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History of the brands

The true story of Rila watches

Rila

Rila is one of the many factories created by the Choffat family in Tramelan. Active until the "quartz crisis", it subsequently merged with the Dulux factory.

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History of the brands

The true story of the Electa watch factory

Electa

Of American origin, which is unusual for a watch manufacturer in Switzerland, Fabrique Electa began its life in Geneva and then moved to La Chaux-de-Fonds, which is also unusual in this direction!

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History of the brands

The true story of Liema watches

Liema

Created by Sigmund Liebmann, the Liema brand was taken over by Paul Wyler, who used it as a complementary brand for his own company.

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