The true story of Swiss watchmaking

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History of the brands

The true story of Moeris watches

Moeris

Like most of the watchmaking factories in St Imier, Moeris was interested in chronographs, but it was above all the quality of its civilian watches that made the company famous until the 1960s.

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History of the brands

The true story of Rila watches

Rila

Rila is one of the many factories created by the Choffat family in Tramelan. Active until the "quartz crisis", it subsequently merged with the Dulux factory.

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History of the brands

The true story of the Electa watch factory

Electa

Of American origin, which is unusual for a watch manufacturer in Switzerland, Fabrique Electa began its life in Geneva and then moved to La Chaux-de-Fonds, which is also unusual in this direction!

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History of the brands

The true story of Manufacture Times Watch

Times Watch

This Selzach factory had a brief existence, but some of its advertising was remarkable.

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