The true story of Swiss watchmaking

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History of the brands

The true story of Election watches

Election

This fine manufacture in La Chaux-de-Fonds almost disappeared in the 1930s. After recovering, it didn't survive the quartz crisis. It was behind the famous Incabloc shock absorber.

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History of the brands

The true story of Britix

Britix

As its name suggests, Britix has English origins, and the company made a name for itself from the 1940s onwards, particularly with its chronographs.

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