The true story of Swiss watchmaking

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History of the brands

The True Story of Exactus Watches

Exactus

After its acquisition in 1950, Exactus became Precimax's sister brand but remained independent. It even became the main brand before disappearing during the "quartz crisis."

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History of the brands

The true story of the Couleru-Meuri watchmaking company

Octo

Couleru-Meuri was one of many factories in La Chaux-de-Fonds that specialized in 8-day watches at the beginning of the 20th century. Several of them used the Octo brand name.

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History of the brands

The true story of Election watches

Election

This fine manufacture in La Chaux-de-Fonds almost disappeared in the 1930s. After recovering, it didn't survive the quartz crisis. It was behind the famous Incabloc shock absorber.

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