The true story of Swiss watchmaking

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History of the brands

The True Story of Irénée Aubry and 8-Day Watches

Irénée Aubry

The watch with an 8-day power reserve enjoyed considerable success in the late 19th and early 20th centuries. Although it was marketed by many manufacturers, it was Irénée Aubry who invented the famous version with a visible balance wheel.

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History of the brands

The true story of Election watches

Election

This fine manufacture in La Chaux-de-Fonds almost disappeared in the 1930s. After recovering, it didn't survive the quartz crisis. It was behind the famous Incabloc shock absorber.

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History of the brands

The true story of SILVANA watches

Silvana

Silvana was originally a brand of the ARSA factory in Tramelan, registered in 1921. It became an independent company in 1923.

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