History of the brands

The true story of Elida watches

Elida

This discreet Fleurier-based manufacturer struggled to differentiate itself in the 1950s and disappeared in the 1960s.

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History of the brands

The true story of Onsa watches

Onsa

This Longeau-based manufacturer is renowned for the quality of its diving watches. It was acquired by Fortis in 1972.

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History of the brands

The true story of Rila watches

Rila

Rila is one of the many factories created by the Choffat family in Tramelan. Active until the "quartz crisis", it subsequently merged with the Dulux factory.

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History of the brands

The true history of Breitling watches. Part One: from the origins to 1950

Breitling

Breitling is a major company in the history of the Swiss chronograph. It was behind such legendary models as the Chronomat and Navitimer, which are still in production today, and of which there have been many versions. The company's history is difficult to reconstruct, not because period sources are lacking, but because it has been repeatedly rewritten...

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History of the brands

The true story of Mido

Mido

Mido is a typical example of a discreet Swiss brand, little known to the general public, but particularly appreciated by collectors. What collector doesn't dream of owning a Multicenterchrono chronograph, a Multifort from the 1950s, or even a more recent Ocean Star?

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