History of the brands

The true story of Precimax watches

Precimax

This Neuchâtel-based manufacturer is best known for its sports watches from the 1960s and 1970s, which were also marketed by its sister company Exactus. The company ceased all operations at the end of the 1980s.

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History of the brands

The True Story of Perfecta

Perfecta

The history of Perfecta is complex because the brand and the factory had different destinies. But both disappeared from the watchmaking world at the end of the 20th century.

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History of the brands

The true story of Elida watches

Elida

This discreet Fleurier-based manufacturer struggled to differentiate itself in the 1950s and disappeared in the 1960s.

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History of the brands

The true story of Rila watches

Rila

Rila is one of the many factories created by the Choffat family in Tramelan. Active until the "quartz crisis", it subsequently merged with the Dulux factory.

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History of the brands

The true story of Solvil and Titus

Solvil et Titus

Solvil et Titus is often criticized for using the name of famous timekeeper Paul Ditisheim without authorization. On closer examination, the company, while lacking the genius of the man who lent them his name, has nevertheless respected what made it famous: chronometers and jewelry watches.

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History of the brands

The true story of Pronto watches

Pronto

Unusually, for over a century, Pronto watches were run by the same family, from the company's creation in 1890, to its demise in 2000.

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History of the brands

The true story of The Rode Watch Co, Fabrique Avia

Rode Watch

This American-Swiss manufacturer from the very early 20th century produced high quality watches, and created the Avia brand, taken over much later by Degoumois & Cie.

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