History of the brands

The true story of Driva watches

Driva

This La Chaux-de-Fonds-based watchmaker made a name for itself in 1937 with the launch of the first mass-produced repeater wristwatch, and in the 1970s with "concept-watches" that were far ahead of their time.

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History of the brands

The true story of Etna watches

Etna

Manufacture d'Horlogerie Etna took the rather successful gamble of producing simple watches in Geneva, the city of luxury watches. The company disappeared with the quartz crisis.

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History of the brands

The true story of Fortis watches

Fortis

A pioneer of the automatic watch, Walter Vogt built Fortis into a watchmaking company that was always at the cutting edge of technological innovation. The company's complex history continues to this day.

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History of the brands

The true story of The Rode Watch Co, Fabrique Avia

Rode Watch

This American-Swiss manufacturer from the very early 20th century produced high quality watches, and created the Avia brand, taken over much later by Degoumois & Cie.

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