History of the brands

The True Story of Gigantic Watches

Gigantic

Without a standout model, this small Geneva-based manufacturer did not survive the death of its founder and the "quartz crisis."

View

History of the brands

The true story of Sarcar watches

Sarcar

Since its inception, Sarcar has specialized in innovative jewelry watches. Today, it remains one of the few Geneva-based companies capable of creating custom-made watches richly decorated with diamonds.

View

History of the brands

The true story of Rila watches

Rila

Rila is one of the many factories created by the Choffat family in Tramelan. Active until the "quartz crisis", it subsequently merged with the Dulux factory.

View

History of the brands

The true story of Hoeter & Cie, Triton and Tritona watches

Hoeter

This former La Chaux-de-Fonds company specialized in water-resistant watches from the 1930s onwards. The company was taken over by Breitling in 1944.

View

History of the brands

The true story of Invicta watches

Invicta

A major company of the 20th century, Invicta and its subsidiary Invicta-Seeland have created remarkable models that are much sought-after today.

View

History of the brands

The true story of The Rode Watch Co, Fabrique Avia

Rode Watch

This American-Swiss manufacturer from the very early 20th century produced high quality watches, and created the Avia brand, taken over much later by Degoumois & Cie.

View

History of the brands

The true story of Perret & Berthoud, manufacture des montres Universal. Part one: history

Universal Genève

For many watch collectors, Universal is one of the finest Swiss brands. Mythical models such as the Tri-Compax chronograph and the Polerouter automatic watch have done much to enhance the reputation of Swiss watchmaking around the world.

View

History of the brands

The true story of Universal Genève. Part two: chronographs

Universal Genève

The first Universal pocket chronographs were usually fitted with Le Phare calibers, the famous Le Locle manufacturer that supplied many other companies. Gradually, Martel calibers came into use, particularly for wrist chronographs, but Jeanneret-Lémania calibers were also available.

View

History of the brands

The true story of Universal Genève, 3rd and final part: Polerouter, the watch...

Universal Genève

Universal's Polerouter is undoubtedly the Geneva-based brand's best-known model, and the one that has been produced in the greatest number of versions.

View