History of the brands

The True Story of Gigantic Watches

Gigantic

Without a standout model, this small Geneva-based manufacturer did not survive the death of its founder and the "quartz crisis."

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History of the brands

The true story of Teriam watches

Teriam

Teriam is a unique company in the history of Swiss watch manufacturers. It produced millions of watches, but relatively few under its own name, as it mainly supplied other companies with watches and movements, including Ébauches SA. It disappeared with the quartz crisis.

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History of the brands

The true story of Driva watches

Driva

This La Chaux-de-Fonds-based watchmaker made a name for itself in 1937 with the launch of the first mass-produced repeater wristwatch, and in the 1970s with "concept-watches" that were far ahead of their time.

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History of the brands

The true story of The Rode Watch Co, Fabrique Avia

Rode Watch

This American-Swiss manufacturer from the very early 20th century produced high quality watches, and created the Avia brand, taken over much later by Degoumois & Cie.

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