History of the brands

The true story of Ilona watches

Ilona

Founded during the Roskopf watch boom in the 1950s, this manufacturer based in Granges was unable to withstand the collapse in prices during the "quartz crisis."

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History of the brands

The true story of Rila watches

Rila

Rila is one of the many factories created by the Choffat family in Tramelan. Active until the "quartz crisis", it subsequently merged with the Dulux factory.

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History of the brands

The true story of Invicta watches

Invicta

A major company of the 20th century, Invicta and its subsidiary Invicta-Seeland have created remarkable models that are much sought-after today.

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History of the brands

The true story of The Rode Watch Co, Fabrique Avia

Rode Watch

This American-Swiss manufacturer from the very early 20th century produced high quality watches, and created the Avia brand, taken over much later by Degoumois & Cie.

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History of the brands

The true story of Glycine

Glycine

Fabrique d'Horlogerie La Glycine was one of the first Swiss watchmakers to market automatic watches in the early 1930s, and some of its models, such as the Airman and Vacuum, are sought-after by collectors today.

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