History of the brands

The true story of Sarcar watches

Sarcar

Since its inception, Sarcar has specialized in innovative jewelry watches. Today, it remains one of the few Geneva-based companies capable of creating custom-made watches richly decorated with diamonds.

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History of the brands

The true story of Lanco and the Société d'Horlogerie de Langendorf

Lanco

The Société d'Horlogerie de Langendorf, the birthplace of the Lanco brand, was once Switzerland's most important watch manufacturer. It no longer exists, and its eventful history is difficult to reconstruct.

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History of the brands

The true story of The Rode Watch Co, Fabrique Avia

Rode Watch

This American-Swiss manufacturer from the very early 20th century produced high quality watches, and created the Avia brand, taken over much later by Degoumois & Cie.

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History of the brands

The true story of Glycine

Glycine

Fabrique d'Horlogerie La Glycine was one of the first Swiss watchmakers to market automatic watches in the early 1930s, and some of its models, such as the Airman and Vacuum, are sought-after by collectors today.

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