The true story of Swiss watchmaking

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History of the brands

The true story of Postala watches

Postala

No fewer than 10 companies in succession carried the Postala trademark. It was finally discontinued after its transfer to the Telda factory in the late 1950s.

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History of the brands

The true story of Liema watches

Liema

Created by Sigmund Liebmann, the Liema brand was taken over by Paul Wyler, who used it as a complementary brand for his own company.

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History of the brands

The true story of The Rode Watch Co, Fabrique Avia

Rode Watch

This American-Swiss manufacturer from the very early 20th century produced high quality watches, and created the Avia brand, taken over much later by Degoumois & Cie.

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History of the brands

The true story of Glycine

Glycine

Fabrique d'Horlogerie La Glycine was one of the first Swiss watchmakers to market automatic watches in the early 1930s, and some of its models, such as the Airman and Vacuum, are sought-after by collectors today.

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