History of the brands

The True Story of Mildia Watches

Mildia

This general-purpose manufacturer based in La Chaux-de-Fonds has a long history dating back to 1876. It was very active in the 1950s and 1960s before being acquired by Schwarz-Etienne, which did not use the brand name.

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History of the brands

The true story of Henry Moser & Cie watches

Henry Moser

A legendary figure in 19th-century Swiss watchmaking, Henry Moser established a watch factory bearing his name in Le Locle. Several generations of his family took over the business in the 20th century, ensuring its continuity, and it was relaunched in the 21st century.

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History of the brands

The true story of Pronto watches

Pronto

Unusually, for over a century, Pronto watches were run by the same family, from the company's creation in 1890, to its demise in 2000.

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History of the brands

The true story of The Rode Watch Co, Fabrique Avia

Rode Watch

This American-Swiss manufacturer from the very early 20th century produced high quality watches, and created the Avia brand, taken over much later by Degoumois & Cie.

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