History of the brands

History of the brands

The true story of Alpina watches

Alpina
Alpina occupies a special place in the history of Swiss watchmaking, as it was originally a grouping of retail watchmakers, first in Switzerland, then in several countries. This particular structure did not prevent Alpina from producing its own watches, before being transformed into a traditional company, the form it still has today.
History of the brands

The true story of HOGA watches

Hoga
HOGA is one of the brands associated with the village of Tramelan in the Bernese Jura. It is best known for its jumping-hour watches from the 1950s and 60s.
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