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After an eventful history, this Biel-based manufacturer was integrated into the Festina Group.
The true story of Swiss watchmaking
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History of the brands
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This Malleray factory disappeared with the crisis of the 1930s. It was later revived, but transformed into a watch import company.
Silvana was originally a brand of the ARSA factory in Tramelan, registered in 1921. It became an independent company in 1923.
HOGA is one of the brands associated with the village of Tramelan in the Bernese Jura. It is best known for its jumping-hour watches from the 1950s and 60s.
Zodiac Watch Co. is one of those Swiss watchmaking companies that have changed hands several times and whose history is difficult to trace. Zodiac still exists, but the history available on the company's current website is rather fanciful.