History of the brands

History of the brands

The true story of Precimax watches

Precimax
This Neuchâtel-based manufacturer is best known for its sports watches from the 1960s and 1970s, which were also marketed by its sister company Exactus. The company ceased all operations at the end of the 1980s.
History of the brands

The true story of Invar watches

Invar
Achille Hirsch created a number of businesses in La Chaux-de-Fonds. The Compagnie des Montres Invar was intended to produce precision watches with their own calibers. The Invar brand was subsequently used by Achille Hirsch's sons, and the company ceased to exist in 1992.
History of the brands

The true story of Rila watches

Rila
Rila is one of the many factories created by the Choffat family in Tramelan. Active until the "quartz crisis", it subsequently merged with the Dulux factory.
History of the brands

The true story of Solvil and Titus

Solvil et Titus
Solvil et Titus is often criticized for using the name of famous timekeeper Paul Ditisheim without authorization. On closer examination, the company, while lacking the genius of the man who lent them his name, has nevertheless respected what made it famous: chronometers and jewelry watches.
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