History of the brands

The true story of Société Horlogère Reconvilier
History of the brands

The true story of Société Horlogère Reconvilier

Reconvilier
Reconvilier watches suffered a double whammy: little appreciated during their existence because they were fitted with Roskopf calibers, and wiped out when American and then Asian quartz watches reached such low prices that the entire Swiss Roskopf watch industry disappeared.
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The true story of Repco watches
History of the brands

The true story of Repco watches

Repco
Founded by Pierre Nicolet, this Tramelan factory has remained faithful to mechanical watches and has not withstood the "quartz crisis".
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The true story of Palmyra watches
History of the brands

The true story of Palmyra watches

Palmyra
The Fabrique L. Tièche-Gammeter of Palmyra watches had a short existence, as it was bought out by Meyer & Stüdeli barely 14 years after its creation.
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The true story of Rila watches
History of the brands

The true story of Rila watches

Rila
Rila is one of the many factories created by the Choffat family in Tramelan. Active until the "quartz crisis", it subsequently merged with the Dulux factory.
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The true story of Invicta watches
History of the brands

The true story of Invicta watches

Invicta
A major company of the 20th century, Invicta and its subsidiary Invicta-Seeland have created remarkable models that are much sought-after today.
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