The true story of Swiss watchmaking

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History of the brands

The true story of Juvenia watches

Juvenia

Throughout its history, this beautiful manufacturer in La Chaux-de-Fonds has created remarkable models with astonishing creativity. Long managed by the Didisheim family, it is now part of a Chinese group based in Hong Kong.

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History of the brands

The true story of Milus

Milus

A discreet manufacturer based in Biel, Milus made a name for itself in the 1980s with its avant-garde watch designs.

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History of the brands

The true story of Liema watches

Liema

Created by Sigmund Liebmann, the Liema brand was taken over by Paul Wyler, who used it as a complementary brand for his own company.

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