History of the brands

The True Story of Perfecta

Perfecta

The history of Perfecta is complex because the brand and the factory had different destinies. But both disappeared from the watchmaking world at the end of the 20th century.

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History of the brands

The true story of Vigilant Watch Manufactory

Vigilant

Achille Hirsch and his numerous descendants created multiple businesses in La Chaux-de-Fonds. The Vigilant Watch Manufactory was intended to produce economy watches and was one of the first Swiss factories to make wristwatches in 1900. It ceased to exist in the 1930s.

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History of the brands

The true story of Lanco and the Société d'Horlogerie de Langendorf

Lanco

The Société d'Horlogerie de Langendorf, the birthplace of the Lanco brand, was once Switzerland's most important watch manufacturer. It no longer exists, and its eventful history is difficult to reconstruct.

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History of the brands

The true story of Rila watches

Rila

Rila is one of the many factories created by the Choffat family in Tramelan. Active until the "quartz crisis", it subsequently merged with the Dulux factory.

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History of the brands

The true story of The Rode Watch Co, Fabrique Avia

Rode Watch

This American-Swiss manufacturer from the very early 20th century produced high quality watches, and created the Avia brand, taken over much later by Degoumois & Cie.

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