The true story of Swiss watchmaking

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History of the brands

The True Story of Sandoz of Switzerland Watches

Sandoz

The surname Sandoz is very common in Switzerland, and many people with that surname have been watchmakers. The Sandoz watches featured in this article are associated with Henri Sandoz-Robert, who began his business in Les Ponts-de-Martel in 1898.

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History of the brands

The true story of Libana watches

Libana

Libana was established in Biel by Sigmund Liebmann, a prolific entrepreneur whose companies are now all defunct.

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History of the brands

The true story of The Rode Watch Co, Fabrique Avia

Rode Watch

This American-Swiss manufacturer from the very early 20th century produced high quality watches, and created the Avia brand, taken over much later by Degoumois & Cie.

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History of the brands

The true story of Tramelan Watch

Tramelan Watch

The Manufacture d'Horlogerie Tramelan Watch Co. was founded in Tramelan in 1907. It is the originator of the DAMAS brand.

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