History of the brands

The true story of MIMO watches

Mimo

The Manufacture Internationale de Montres en Or (MIMO) is the originator of some remarkable models. But after MIMO acquired the famous Girard-Perregaux manufacture, the MIMO brand was gradually abandoned.

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History of the brands

The true story of Rila watches

Rila

Rila is one of the many factories created by the Choffat family in Tramelan. Active until the "quartz crisis", it subsequently merged with the Dulux factory.

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History of the brands

The true story of Seeland Watch Co.

Seeland

This important Biel-based factory is best known as a subsidiary of the famous Invicta company.

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History of the brands

The true story of Wyler watches

Wyler

Wyler watches were made famous by the use of the famous Incaflex balance wheel. But Wyler's history is not limited to this original shock absorber: the company created many interesting models, was a pioneer in automatic watches and sports sponsorship, and the Wyler family even ran another Swiss brand: Liema.

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