History of the brands

The true story of Postala watches

Postala

No fewer than 10 companies in succession carried the Postala trademark. It was finally discontinued after its transfer to the Telda factory in the late 1950s.

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History of the brands

The true story of Repco watches

Repco

Founded by Pierre Nicolet, this Tramelan factory has remained faithful to mechanical watches and has not withstood the "quartz crisis".

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History of the brands

The true story of Gallet watches

Gallet

Gallet is a special case among Swiss watch manufacturers. It was essentially a trading company, buying watches from various manufacturers in the La Chaux-de-Fonds region and marketing them abroad. But the company also made a name for itself in the field of chronographs and counters, particularly in the USA.

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History of the brands

The true story of Levaillant & Cie, Fabrique Novelti

Novelti

This small factory in La Chaux-de-Fonds lived for just over a century, between 1874 and 1974.

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History of the brands

The true story of The Rode Watch Co, Fabrique Avia

Rode Watch

This American-Swiss manufacturer from the very early 20th century produced high quality watches, and created the Avia brand, taken over much later by Degoumois & Cie.

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