History of the brands

The true story of Sarcar watches

Sarcar

Since its inception, Sarcar has specialized in innovative jewelry watches. Today, it remains one of the few Geneva-based companies capable of creating custom-made watches richly decorated with diamonds.

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History of the brands

The true story of Election watches

Election

This fine manufacture in La Chaux-de-Fonds almost disappeared in the 1930s. After recovering, it didn't survive the quartz crisis. It was behind the famous Incabloc shock absorber.

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History of the brands

The true history of Orfina watches

Orfina

Now defunct, this Grenchen manufacturer was very interested in chronographs, and was even the first to collaborate with Porsche Design on the development of their first range of watches.

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History of the brands

The true story of The Rode Watch Co, Fabrique Avia

Rode Watch

This American-Swiss manufacturer from the very early 20th century produced high quality watches, and created the Avia brand, taken over much later by Degoumois & Cie.

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