The true story of Swiss watchmaking

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History of the brands

The true story of Urania watches

Urania

This former factory in Biel was regularly awarded prizes at national and international exhibitions, but it disappeared during the crisis of the 1930s.

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History of the brands

The true story of Repco watches

Repco

Founded by Pierre Nicolet, this Tramelan factory has remained faithful to mechanical watches and has not withstood the "quartz crisis".

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History of the brands

The true story of Invicta watches

Invicta

A major company of the 20th century, Invicta and its subsidiary Invicta-Seeland have created remarkable models that are much sought-after today.

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History of the brands

The true story of The Rode Watch Co, Fabrique Avia

Rode Watch

This American-Swiss manufacturer from the very early 20th century produced high quality watches, and created the Avia brand, taken over much later by Degoumois & Cie.

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