The true story of Swiss watchmaking

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History of the brands

The True Story of Mildia Watches

Mildia

This general-purpose manufacturer based in La Chaux-de-Fonds has a long history dating back to 1876. It was very active in the 1950s and 1960s before being acquired by Schwarz-Etienne, which did not use the brand name.

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History of the brands

The true story of Spera watches

Spera

Founded in 1919, this discreet Tramelan watchmaking factory was one of the many companies to fall victim to the quartz crisis, disappearing in 1993.

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History of the brands

The true story of The Rode Watch Co, Fabrique Avia

Rode Watch

This American-Swiss manufacturer from the very early 20th century produced high quality watches, and created the Avia brand, taken over much later by Degoumois & Cie.

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History of the brands

The true story of Tramelan Watch

Tramelan Watch

The Manufacture d'Horlogerie Tramelan Watch Co. was founded in Tramelan in 1907. It is the originator of the DAMAS brand.

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