The true story of Swiss watchmaking

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History of the brands

The True Story of Choisi Watches

Choisi

Founded in Geneva in 1929, Choisi has had an eventful history and has moved several times. The company has weathered several crises and still exists today.

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History of the brands

The true story of Sportex Watches

Sportex

This "small" manufacturer of chronographs and counters had a rather original destiny: it was in a way bought twice by the same company!

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History of the brands

The true story of Ulysse Nardin

Ulysse Nardin

“The House currently has a selection of chronometers in Geneva whose average variation is less than 0.4 sec. per day." Ulysse Nardin advertisement, 1877

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