100 stories of watchmaking companies on the site! - Time To Tell

The true story of Swiss watchmaking

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18 08, 2025
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Initiated in October 2024, our goal was to put 100 stories of Swiss watchmaking companies online in 1 year, and thus become a reliable historical reference, with verified, sourced texts, no advertorials, and with period advertisements from our gigantic database.

11 months later, it's done! The 100th article went online on August 12, 2025.

From Acacia to Zodiac, via Roamer, Vulcain, Bovet, Record, Election, Le Phare, Breitling, Alpina, Buren, Cyma, Solvil, Fortis, Invicta, Cortebert, Universal, etc., these are 100 industrial and human adventures that shaped Swiss watchmaking in the 20th century. Told as they happened.

For us too, the adventure continues: the site will continue to grow with the same objective: the true history of Swiss watchmaking.

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