History of the brands

The true story of Guinand chronographs

Guinand

Guinand began as a manufacturer of high-quality counters and pocket chronographs. With the advent of wrist chronographs, Guinand used Ébauches SA calibers, but chronograph production has continued to the present day.

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History of the brands

The true story of Rila watches

Rila

Rila is one of the many factories created by the Choffat family in Tramelan. Active until the "quartz crisis", it subsequently merged with the Dulux factory.

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History of the brands

The true story of Auguste Reymond SA (ARSA) watches

ARSA

A little-known specialist in sports watches and chronographs, ARSA (Auguste Reymond SA) was a major employer in the Bernese Jura town of Tramelan. The company still exists, but is now located in Nidau, near Biel.

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History of the brands

The true story of Invicta watches

Invicta

A major company of the 20th century, Invicta and its subsidiary Invicta-Seeland have created remarkable models that are much sought-after today.

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History of the brands

The true story of The Rode Watch Co, Fabrique Avia

Rode Watch

This American-Swiss manufacturer from the very early 20th century produced high quality watches, and created the Avia brand, taken over much later by Degoumois & Cie.

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