History of the brands

The True Story of Perfecta

Perfecta

The history of Perfecta is complex because the brand and the factory had different destinies. But both disappeared from the watchmaking world at the end of the 20th century.

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History of the brands

The true story of Alpina watches

Alpina

Alpina occupies a special place in the history of Swiss watchmaking, as it was originally a grouping of retail watchmakers, first in Switzerland, then in several countries. This particular structure did not prevent Alpina from producing its own watches, before being transformed into a traditional company, the form it still has today.

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History of the brands

The true story of Liema watches

Liema

Created by Sigmund Liebmann, the Liema brand was taken over by Paul Wyler, who used it as a complementary brand for his own company.

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History of the brands

The true story of The Rode Watch Co, Fabrique Avia

Rode Watch

This American-Swiss manufacturer from the very early 20th century produced high quality watches, and created the Avia brand, taken over much later by Degoumois & Cie.

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