History of the brands

The true story of the Compagnie des Montres Astin

Astin

During its short existence, this La Chaux-de-Fonds manufacturer was known for the quality of its chronographs.

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History of the brands

The true story of Vulcain watches

Vulcain

Initially a specialist in complicated pocket watches, Vulcain became internationally renowned for its famous Cricket alarm wristwatch, which has gone on to enjoy numerous incarnations. The brand almost disappeared with the "quartz crisis", but was revived.

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History of the brands

The true story of Lanco and the Société d'Horlogerie de Langendorf

Lanco

The Société d'Horlogerie de Langendorf, the birthplace of the Lanco brand, was once Switzerland's most important watch manufacturer. It no longer exists, and its eventful history is difficult to reconstruct.

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History of the brands

The true story of The Rode Watch Co, Fabrique Avia

Rode Watch

This American-Swiss manufacturer from the very early 20th century produced high quality watches, and created the Avia brand, taken over much later by Degoumois & Cie.

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History of the brands

The true story of Mido

Mido

Mido is a typical example of a discreet Swiss brand, little known to the general public, but particularly appreciated by collectors. What collector doesn't dream of owning a Multicenterchrono chronograph, a Multifort from the 1950s, or even a more recent Ocean Star?

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