History of the brands

The true story of Precimax watches
History of the brands

The true story of Precimax watches

Precimax
This Neuchâtel-based manufacturer is best known for its sports watches from the 1960s and 1970s, which were also marketed by its sister company Exactus. The company ceased all operations at the end of the 1980s.
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The true story of Felca and Titoni
History of the brands

The true story of Felca and Titoni

Titoni
Titoni is one of the few Swiss watch manufacturers still owned by the family of its founder. Its long history has been marked by numerous remarkable models.
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The true story of Ed. Kummer and Atlantic watches
History of the brands

The true story of Ed. Kummer and Atlantic watches

Atlantic
Ed. Kummer was a major manufacturer of Roskopf watches and was one of the few factories to be taken over by ASUAG during the creation of the Swiss watch trusts. With the quartz crisis, the company became independent again and took the name Atlantic.
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