History of the brands

The true story of Driva watches

Driva

This La Chaux-de-Fonds-based watchmaker made a name for itself in 1937 with the launch of the first mass-produced repeater wristwatch, and in the 1970s with "concept-watches" that were far ahead of their time.

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History of the brands

The true story of Degoumois et Cie, makers of Avia watches

Avia

This La Chaux-de-Fonds-based manufacturer marketed its watches under the Protector name before taking over the Avia brand following the bankruptcy of The Rode Watch. Its director is best known for having created the Société des Garde-Temps (SGT) in 1968.

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History of the brands

The true story of Rila watches

Rila

Rila is one of the many factories created by the Choffat family in Tramelan. Active until the "quartz crisis", it subsequently merged with the Dulux factory.

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History of the brands

The true history of Breitling watches. Part One: from the origins to 1950

Breitling

Breitling is a major company in the history of the Swiss chronograph. It was behind such legendary models as the Chronomat and Navitimer, which are still in production today, and of which there have been many versions. The company's history is difficult to reconstruct, not because period sources are lacking, but because it has been repeatedly rewritten...

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