History of the brands

The True Story of Amida Watches

Amida

Amida was one of the manufacturers of affordable Roskopf-style watches that enjoyed their heyday between 1950 and 1970. They were unable to weather the “quartz crisis” when the price of quartz watches plummeted. Amida ceased operations as a watchmaker in 1991, but one of the brand’s models has recently been reintroduced.

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History of the brands

The true story of Driva watches

Driva

This La Chaux-de-Fonds-based watchmaker made a name for itself in 1937 with the launch of the first mass-produced repeater wristwatch, and in the 1970s with "concept-watches" that were far ahead of their time.

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History of the brands

The true story of Buren watches

Buren

Like Rolex or Britix, Buren (or Büren) has English origins. It was an important manufacturer in Switzerland, and its history is marked by remarkable models, particularly in the field of automatic watches and micro-rotors. It disappeared after its takeover by the American company Hamilton.

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History of the brands

The true story of Rila watches

Rila

Rila is one of the many factories created by the Choffat family in Tramelan. Active until the "quartz crisis", it subsequently merged with the Dulux factory.

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History of the brands

The true story of The Rode Watch Co, Fabrique Avia

Rode Watch

This American-Swiss manufacturer from the very early 20th century produced high quality watches, and created the Avia brand, taken over much later by Degoumois & Cie.

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